This is a blog of Ming Po, reader can share their topics, comments and experience regarding to any hot article in the blogs. It's more convenience and efficient mehtod for company to build up the communication channel with the public. Also Ming Po can capture different class of people through online market in order to increase their sale volume.
(2) Interactive Advertisment : http://travel.hk.msn.com/
The colume of Msn travel is a place that introducing the update travelling news to people.
we can find that it provide a platform to some airline, hotel, or travel agent such as dragon airline to introduce their package through this interactive advertisment.
(3) Search Engine :http://search.sina.com.hk/
Sina is a popular search engine in mainland china and Hong Kong. Through this engine,
company can put ads on it and receive a share of the revenue generated by each qualified click on the ads. According to the above pic, company such as some wedding photographer (Simon the Photo) and restaurant (彩福 ) most likely do that. Once customers type the keywords of "wedding", their ads will be showed at the top or at the left hand side of the first page.
This easy attracts people attention to click their link for further informations. As a result there is a respectable feeback return because of it's world wide network.
(4) Online partnerships or affiliate marketing: http://www.openrice.com/restaurant/index.htm
Affliate marketing is a business relationship or an affiliation with a merchant or other service provider who allows you to link to that business. When a visitor clicks on the link usually containing your personal code/id from your site or advert and subsequently makes a purchase from the merchant, you receive a commission based on the amount of the sale. Openrice wedsite is a good example. It's provide a platform for restaurant to introduce their shop or promotion. Also, when people join the memebership of openrice, they can enjoy the discount and
Cupon. It would be a good marketing strategy for both of them and company can see the results by taking ads in openrice.
(Ref from http://hk.knowledge.yahoo.com/question/?qid=7007050704983)
(5) RRS: http://news.yahoo.com/rss
Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. The Christian Science Monitor, CNN, and CNET News are among the many sites that now deliver updated online content via RSS. Yahoo! News is offering many feeds in the RSS format. The feeds are free of charge to use for individuals and non-profit organizations for non-commercial use.
(6) Social Network: http://www.facebook.com/
Facebook is a social networking website launched on February 4, 2004.The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. Also Facebook included Flickr which asks photo submitters to organize images using tags (a form of metadata), which allow searchers to find images related to particular topics, such as place names or subject matter. Nowadays, many companies started to develope a new media channel by posting ads in facebook. KLM Airline is one of the example, their flights routing are expanded all over the world, through posting ads in facebook, they can serve and capture different country, different culture people in order to reduce the advertising cost.
(7) Gadget: http://www.microsoft.com/windows/windows-vista/features/sidebar-gadgets.aspx
Gadgets are easy-to-use mini programs that give you information at a glance and provide easy access to frequently used tools. Windows Sidebar helps you to organize your gadgets such as clock , weather, calculator, calender, dictionary...it's more convenient and user friendly.
You've made a good start with listing some examples of Internet Marketing.
回覆刪除For Flickr, could you also provide a specific example of a company that is using Flickr to publish product photos and to maintain closer relationships with its customers ? You can also describe how a business is using RSS on Flickr to notify interested customers when new photos have been posted.
Looking forward to more descriptions of your other examples !
Hallo, I'm visiting your blog again. I'm glad to see your recent improvements and additions !
回覆刪除Here's a few requirements you should add:
- For Sina search engine, provide an example/description of a specific company that advertises on this search engine and the keyword that their advertisement is tied to.
- For ESDLife, provide an example/description of a specific company that ESDLife can refer visitors to.
- For social networking (Facebook), provide an example/description of a specific company that conducts marketing activities using this social networking site.
When you have finalized your answers, you may post them directly on your blog instead of under the comments.